Musings on Product Management, Design and Development.

I'm Damilola Ajiboye, Product Manager based in Lagos, Nigeria.

PRODUCT-LED GROWTH - What it is and how you can leverage it

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.

Product Owner is a role you play on a Scrum team. Product Manager is the job. — Melissa Perri.

Delighters are features that make up your brand value proposition and create a competitive advantage.